At SwingDish, we believe confidence, style and performance should go hand in hand on the golf course and beyond.

Founded in 2013 by Tricia Covel, SwingDish began with a simple idea: women deserve golf apparel that feels as good as it looks. As a fashion lover stepping into the world of golf, Tricia couldn’t find anything that matched her sense of style or met the needs of the game so she created it.

I’m Jaime, and I’ve been with SwingDish since the very beginning as Brand Director. From the earliest concepts to our first collection launch, I worked alongside Tricia to help shape a brand that celebrates women through elevated design, technical performance, and effortless style.

From our name inspired by the words “Swing it, Dish!” to the details in every garment, SwingDish was built to empower women to feel strong, confident and completely themselves.

Made for Women Who Move

SwingDish was created for women who live with intention. Our collections feature performance-driven fabrics, modern silhouettes and thoughtful design details like moisture-wicking technology, four-way stretch and UPF protection.

We design apparel that works hard on the course but looks just as good off of it. Whether you're heading to the tee box, the clubhouse or a weekend away, SwingDish makes sure you never have to compromise between function and fashion.

Evolving with Purpose

Today, I’m proud to continue leading the brand forward, staying true to the original vision while evolving to meet the needs of the modern woman. Each new season is an opportunity to innovate, listen, and grow while always honoring our roots.

We're not just creating clothes. We’re building a community of women who inspire us with their independence, strength and style.

Thank You

Thank you for being part of the SwingDish journey. We’re so glad you’re here and we can’t wait to see where the next chapter takes us.

Jaime
SwingDish